Happy Friday Goodwill Family! Time to give yourself a pat on the back! You’ve exceeded your expectations for this week, took on seemingly impossible challenges, and made it to Friday! Go celebrate with your friends and family, buy yourself something (at Goodwill obviously!) treat yourself!
We here at Goodwill Industries of Fort Worth is so proud to announce that Goodwill was ranked #1 in a 2016 Brand World Value Index Survey, commissioned by Enso, a mission-driven marketing agency based out of California! The news debuted this week in a Fast Company Magazine article and contains visuals of the top rankings of all of the brands.
In the rankings, Goodwill is followed by Amazon, Google, Kellogg’s, PayPal, Disney, Girl Scouts of America, Kraft, Johnson & Johnson, and Dove. Between February 2 and March 18 of this year, Quadrant Strategies, a research-driven consultancy that works with Fortune 100 companies, political leaders around the world, and major nonprofits, fielded three surveys among 1,000 people, each demographically representative samples of U.S. general populations ages 18+, and tested a total of 149 brands, spanning a mix of industries and company sizes, ranging from start-ups to established companies. The index score for each brand was calculated from the following metrics: awareness of purpose + alignment with purpose + impact on purchase x active support.
We here at Goodwill would like you to know that your support and hard work goes unnoticed! Cheers to you!