2022 Goodwill® Halloween Survey Uncovers Trends for the Halloween Season
FORT WORTH, TEXAS (October 20, 2022) – According to Goodwill Industries International’s latest annual Halloween survey, four in five Americans plan to celebrate Halloween this year (81%). Though many people plan to celebrate Halloween this year, more than three in five respondents to the Goodwill survey say that due to rising costs caused by inflation, they are more likely to create DIY Halloween costumes than purchase from a store. Additionally, 63% of adults are more likely to buy materials for DIY Halloween costumes or décor from thrift stores such as Goodwill to reduce costs.
Aside from wearing a costume, the most popular ways people plan to celebrate include giving out candy to trick-or-treaters (47%), decorating their home (38%) and/or attending a party with family/friends (30%).
“Halloween is Goodwill’s busiest season as customers embrace do-it-yourself costume and décor shopping at Goodwill stores,” said Shay Dial Johnson, Vice President of Community Engagement for Goodwill North Central Texas. “There are many ways to celebrate Halloween while saving money by shopping at Goodwill. Whatever your budget, Goodwill stores are a one-stop shop with a wide range of Halloween merchandise to fit your needs.”
This year’s survey, which was administered by Big Village, also found that Goodwill stores top the list (89%) of favorite places to shop among those who prefer to look for materials for DIY costumes at thrift stores. Additionally, more than half of adults who prefer DIY costumes shop for costume materials at thrift stores such as Goodwill (56%).
The survey also found that two-thirds (66%) of adults who prefer DIY costumes say they or members of their household turn to social media and websites for DIY costume ideas and inspiration. YouTube (28%) and Pinterest (26%) are the top-cited social media platforms for DIY inspiration, followed by Facebook (23%), TikTok (20%) and Instagram (19%).
For more information and a fact sheet with additional Goodwill Halloween Survey results as well as to explore costume ideas and DIY décor and makeup tutorials, visit goodwill.org/Halloween.
About Goodwill North Central Texas
Goodwill is more than a thrift store. The largest employer of people with disabilities in the world, Goodwill believes that work has the power to transform lives by building self-confidence, independence, creativity, trust and friendships. Everyone deserves this chance.
Goodwill North Central Texas is based in Fort Worth and serves 18 counties in the region. The nonprofit’s 27 area retail locations provide revenue through the sale of donated goods to support Goodwill’s mission to CREATE lives of independence and BUILD a stronger local community. Job training and career services programs for people with disabilities, such as physical or mental disabilities and other barriers to employment including lack of education or work experience and homelessness are guided by the organization’s vision of a North Central Texas where every person has the opportunity for maximum independence and abundant living. For more information, please visit www.GoodwillNorthCentralTexas.org.
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