Campaign Highlights the Many Faces and Stories of the Goodwill Job Seeker
Goodwill North Central Texas is excited to announce the “New Lives” ad campaign. The campaign tells a compelling story about how donations to Goodwill help change lives by providing career training, jobs and other services to individuals who face challenges accessing these types of services.
Consumers know about Goodwill retail stores though many are not aware that this household brand’s mission is to provide people with support to empower themselves and thrive through training, development and employment. At Goodwill North Central Texas, we assist people through a variety of employment placement services, job training programs and other community-based services.
This campaign features the many faces and stories of Goodwill job seekers, what they have overcome, and how donations from the public have played a vital role in their self-empowerment. These donations allow Goodwill to offer free services to those who need them and are not able to easily avail themselves of conventional job support services. Thousands of people receive employment and other human service programs through Goodwill and, in 2021, Goodwill North Central Texas helped more than 6,119 people get placed into jobs.
“Each year, we help local residents with the skills they need for better employment,” said Romney Guy, VP of Workforce Development. “Connecting our program participants to the right opportunities can lead to lasting positive change. We are thrilled to execute this campaign to help educate donors and job seekers on Goodwill North Central Texas’ great mission and services.”
Before piloting this campaign, Goodwill surveyed consumers across the country to assess their interest in our mission story. The results showed that more than half of donors and shoppers were more inclined to support the mission while 42% of job seekers were more likely to seek employment support from Goodwill.
Goodwill has partnered with Vicki Salemi, author and nationally syndicated columnist for the “Vicki on Careers” for Tribune to help amplify the stories of the people served by Goodwill.
“I’m proud to join this campaign and partner with Goodwill to help individuals looking for work get the tools they need to excel in the workforce and gain employment,” said Salemi. “I’ve been an advocate of Goodwill for many years and appreciate how their career experts help people advance their careers.”
Goodwill North Central Texas sells donated goods with proceeds going directly to provide job placement and training, skills development for career advancement, and other necessary support services for people looking to learn skills and advance their careers. When you shop or donate to Goodwill, you are helping people earn jobs, advance their careers and care for their families in your community. Visit www.GoodwillNorthCentralTexas.org to learn about how Goodwill helps our local community. Goodwill, where your things start new lives. For more information on the campaign, visit goodwill.org/new-lives/